Mastercard

How can you reach a global audience, in partially restricted markets, to champion LGBTQIA+ rights and bring communities together? Something accessible, but cutting-edge? Something that grabs attention and makes a stir?

We tried the Metaverse.

Building activations with the team at Live and Breathe meant thinking outside the box to create brand experiences that were disruptive and aligned brand with audience in a way that felt new and unmissable. 

Our Mastercard Metaverse Pride Plaza was a real example of creative work that pushes boundaries and it was a personal highlight for me to continue the work of this digital activation through the next year (including scripting our case study below).

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